PETER SCHMIDT GROUP
BRANDING & DESIGN (GER) Peter Schmidt Group is one of Germany’s most renowned brand and design agencies, known for shaping iconic identities across industries.
Own Your Aura! The Myth Factor in Branding – and the Destructive Power of Performance Obsession
Felix Damerius is Executive Creative Director at the brand and design agency Peter Schmidt Group. At the company’s Frankfurt Westhafen office, he and his team of creatives and strategists are responsible for shaping the global brand presence of leading companies such as Deutsche Telekom and Mercedes-Benz.
What exactly makes these brands strong? It cannot be explained by performance metrics alone—nor by perfectly systematized design. Rather, their strength lies in their cultural relevance to their audiences and the emotions they evoke.
In his keynote, Felix explores precisely this: the potential of design to build a brand’s aura, to celebrate mystique, and to cultivate the irrational—thereby creating true distinctiveness. His message to the design community: dare to be extraordinary, and trust your gut instincts when they feel subconsciously right.
Peter Schmidt Group will speak at Forward Festival Frankfurt.
