PETER SCHMIDT GROUP
Branding & Design (GER) Peter Schmidt Group is one of Germany’s most renowned brand and design agencies, known for shaping iconic identities across industries.
Sven Riekmann will represent Peter Schmidt Group.
The Superpower of Play
What sparks wonder today can feel outdated by tomorrow. Aesthetic benchmarks keep shifting—and being a designer often means chasing after what's already fading. So how do we stay ahead without burning out? Sven Rieckmann’s answer: Don’t try to grasp it all. Instead, train your curiosity.
In times of rapid change, structured processes and safe solutions lose their edge. What matters more is playful exploration: testing, failing, discovering the unexpected. It's in those unplanned moments that fresh perspectives and creative niches emerge. But how do you bring play into your daily routine? How does it align with client briefings and looming deadlines? Sven shares his approach, offers practical strategies, and shows how play can become your greatest creative asset.
Sven Rieckmann is Executive Creative Director at the Peter Schmidt Group. He works with global brands and local lifestyle labels, runs creative workshops inside companies, and co-hosts the “Future Playgrounds” conference. He turns offices into galleries—and takes on projects without knowing where they’ll lead.
Peter Schmidt Group is one of Europe's most successful branding and design agencies and part of TEAMBBDO The Marketing Group Germany. With offices in Hamburg, Frankfurt, Dusseldorf, Munich, Lisbon, Milan and Tokyo, the agency guides brands along the pathways of change: under the motto “Amplified Imagination.
Peter Schmidt Group will talk at the Forward Festival Berlin.
