Monday evening, end of October in Vienna. With some delay, autumn has arrived in the Austrian capital. Nobody is on the streets, because the cold keeps the people in the houses. The only companion on these days is the biting wind that runs over the woolen hats and scarves. But a building next to the Wienfluss in the center of the city is an exception. There, people of all ages are rushing into the large entrance area as if it were the final sale at Zara. However, their interest in this evening is not on fashion but on design. Because the most famous Austrian representative of this branch of industry is in the city. An event that electrifies the masses in Austria.