CREATIVE DIRECTION FOR AI
WORKSHOP In this workshop, we’ll explore workflows for creative direction with different levels of control on generative AI. To get the images you want.





Take. Control. - Creative Direction for AI
We live and work in an abundance of AI tools today. Some are awesome for generic media. But images with highly specific details often remain a matter of luck. In this workshop, we’ll explore workflows for creative direction with different levels of control on generative AI. To get the images you want. Reliable, not random.
1. Walkthrough.
We start with a gentle stroll through latent space to understand the different architectures of the relevant models like FLUX, GPT4o/Sora, Gemini/Imagen and Midjourney. Let’s also discuss the fine art of prompting along the way. Different writing styles for different AI tools. Data defines syntax.
2. Workflow.
We’ll discuss different workflows for professional designers based on real world examples from design studios and creative agencies. AI tool chains combining the best of worlds from GPT4o, Midjourney, FLUX and others and how they can fit into your professional work routines. What to use when? How do you use them as a designer?
3. Take control.
Let’s get the most out of simple tools when they are best for your design projects at hand. And deep dive into using ControlNets, LoRAs and custom AI models for your design projects that need detailed Creative Direction.