DIAN WARSOSUMARTO
CREATIVE DIRECTION (AUT) Dian Warsosumarto is a Creative Director with 20+ years of experience building brands through strategy, storytelling, and culture.
How Not to Become an Advertising Legend
For over 20 years, Dian Warsosumarto poured all of his energy into the creative industry — shaping campaigns, leading teams, and helping brands find meaning. He cranked out countless ideas, mentored dozens of creatives, and kept showing up for a system that often takes more than it gives. Still, he never became one of those names — the icons we're told to chase, yet rarely question.
This talk is a no-bullshit reflection on what it means to have a substantial career in advertising — without ending up in a Hall of Fame or with a Sir-title. It’s about learning to let go of external validation, embracing the in-between, and finding joy in the process itself. Because in the end, the real reward isn’t status.
It’s the slow, incremental betterment of your thinking, your craft, and yourself.
Dian will speak at Forward Festival Berlin & Vienna.
Portrait: © Ulrich Aydt
