With her face filter Beauty 3000, she broke the internet: Johanna Jaskowska’s futuristic, hyper-shiny, highlight-perfect filter adorned over 500 million faces all over Instagram, including the ones of Lady Gaga, Kendall Jenner, or Billie Eilish. The artist seems to have a sixth sense when it comes to setting trends and creating hypes in the field of AR. Her creations stretch our perceptions of reality and show us how it can be changed and enhanced. Drawing on cutting-edge tech, Johanna Jaskowska has established herself as a creative at the forefront in the field of extended reality, creating viral face filters, the first-ever digital haute couture, or avantgardist NFTs. In our interview, she speaks about her passion projects, the hybrid reality we live in, and where AR can take us.