ÜBERGROUND

Jo Marie Farwick has been in the communications industry since 2003 and has won many awards for several agencies around the world. After 4 years as managing director and founding member of Heimat in Hamburg, she decided to do something herself out of everything she could, had to and was able to learn and founded Überground in September 2015.

A creative collective that ticks different, new and holistically quite right. The aim of the exercise is to always be able to join exactly the right people and companies in the right collaborations in order to bring the best concept for a customer problem to the start slimly and quickly. This works very well, for example, with Lidl International (#santaclara and #naptime) or with Audi on demand, E.ON, Amazon, Rebelle, and Viva con Agua.

Überground has meanwhile established itself as the smallest, most important agency in Germany. As a director and lyricist Jo occasionally works on very selected films and music projects. Jo is sweet and very funny. She has also had a child since 2017. His name is Parker and he's easy on it.