Tereza Ruller, founder of The Rodina, is an independent designer and educator exploring performance, play, and subversion in design.

a picture of floating shapes and two faces by THE RODINA

a picture with floating spheres and faces by THE RODINA

a picture of a magazine cover by THE RODINA

a picture of the Forward Festival 2019 with THE RODINA

a picture of 2 pages in a Magazine by THE RODINA

The Rodina is an Amsterdam based design studio working across visual communication, immersive onsite environments, and online platforms. Operating between culture and technology, the practice is shaped by strategies of performance, play, and research.


Working with cultural institutions and ambitious organizations, they specialize in evocative visual identities, experience-based user journeys, emotional cartographies, porous editorial formats, and participatory installations.

Tereza will speak at Forward Festival Berlin.

Tereza Ruller (The Rodina) at Forward Festival Berlin 2026

THE RODINA

Let&#8217;s get physical &#8211; at least your imagination.
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Tereza Ruller will represent The Rodina.
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Independent designer and educator Tereza Ruller is known to activate the audience&#8217;s imagination. Through her practice called The Rodina she tests strategies of performance art, play, and subversion. Due to Tereza’s unique approach she learned the value of her work and how to make it stand out. She will help you see the value in your creative work and how to stand up for it. 
Both in commissioned work and in autonomous practice, Tereza activates and re-imagines a dazzling range of layered meanings around the surface of design.
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Tereza is a lecturer of Society and Change class at Design Academy Eindhoven and gives talks and workshops internationally. Her commissioners are mostly cultural institutions such as Harvard, Sonic Acts Foundation and Stroom Den Haag.
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Tereza will speak at the Forward Festival Amsterdam in May. Next to her, you will be able to hear Creatives like <a href="https://forward-festival.com/speaker/buildersclub" target="_blank" rel="noopener">Builders Club</a>, <a href="https://forward-festival.com/speaker/base" target="_blank" rel="noopener">Base Studio,</a> <a href="https://forward-festival.com/speaker/baugasm24" target="_blank" rel="noopener">Baugasm</a> and many more.