GEORGIOS TSAMPOUNARIS
XR ART (GRC) Georgios Tsampounaris, founder of 70% Water, blends tech and nature to create immersive XR works from real landscape








Georgios Tsampounaris, a developer and audiovisual artist from Athens, specializes in XR technologies and immersive experiences with real-time rendering platforms. With a background in Computer Science and Fine Arts from Athens and Paris, he blends technical and creative skills in the electronic music and creative industries. He has contributed to Futurelab at Ars Electronica, including Deep Space 8K and the Ars Electronica Festival. In 2023, he founded 70% Water in Vienna and is currently an active member of Eventlab in Barcelona.
70% Water is an initiative creating audiovisual and immersive content from nature's digital assets. They hike to remote areas to 3D capture landscapes, seascapes, and ancient ruins, and record high-quality footage. These elements are combined into virtual environments that obscure their origins.
They use advanced techniques like mirroring and 'poison AI' to distort footage, making it unrecognizable to geoAI and image recognition algorithms. This ensures the content cannot be traced back to its source, preserving the tranquility of these locations.
Their mission is to celebrate nature's beauty while protecting it from mass tourism. They also contribute to cultural heritage preservation by uploading 3D captures of ancient ruins to a public digital archive, making them accessible to all.