Forever

Forever: The Culture of Innovation.

Forever will be represented by Design Innovation Directors Svet Lapcheva, Ivelle Jargalyn and Curtis Baigent.

Forever is a group of design companies that amplify the creativity, craft & impact of innovation for the brands reshaping the world. Their unique ecosystem comprises individually distinct companies like FutureDeluxe and Tendril, each offering bespoke, boutique-level services in their expertise, from 3D and motion design to experimental, future-focused aesthetics.

Svet’s background is in culture, events, and design thinking. Her design philosophy is to bring the unknown into existence in playful, engaging and unseen ways. Svet’s role within Forever is to bridge inspiring creative ideas, technological advances and opportunities by developing creative concepts and bringing global teams together. Previously, alongside Curtis Baigent, Svet developed FutureResearch, FutureDeluxe’s experimentation lab. She has also worked as a director & producer at Boiler Room, Builders Club, Field.io and Hi-ReS!

Ivelle carries a rich tapestry of cultural and professional experiences that make her stand out, true impact lies in her ability to find and implement creative and technical solutions to production challenges while also kickstarting strategic and conceptual experiments. By maintaining an experimental approach, Ivelle believes in discovering faster, better, and more expansive solutions to creative challenges.

At the heart of Forever is more play than just the final deliverables, all excellently rendered and finished. Each studio has, individually and now together, actively created space and time, during work hours, for everyone to play, experiment and not be afraid to design and try new tools without the fear of failing or always needing to deliver. In the last year, we’ve extended our FuturePlay briefs to university students hoping to share our love for process over simple results.

Svet and Ivelle will speak at the Forward Festival Amsterdam in May. Next to them, you will be able to hear Creatives like Builders Club, Base Studio, Baugasm and many more.