FLUORO®
DESIGN (UK) Fluoro® is a London-based independent creative studio building culture-led brand worlds at the intersection of strategy, creativity, and execution for forward-thinking global brands.
Fluoro® will be represented by Tim Smith.
Tim Smith is the Creative Director and founder of Fluoro®, one of the world’s most exciting independent creative studios, based in London. Known less as an external agency and more as a growth partner, Fluoro® works at the intersection of culture, strategy and execution – creating brands that change the game.
His work focuses on building always-on brand worlds, not one-off campaigns, with success measured in growth, loyalty and fan devotion. From building the world’s fastest-growing performance footwear brand from the ground up – to shaping culturally charged identities across sport, fashion and music, Tim rejects bloated processes and outdated metrics in favour of creativity that delivers real impact.
After cutting his teeth in luxury, Tim walked away from its stale codes, convinced the future belongs to brands that take risks, provoke and lead culture. He founded Fluoro® to replace formulaic signifiers of luxury and glamour with intrigue and attitude – partnering with brands like R.A.D®, Apple and Beats by Dre to bring that vision to life.
Tim will speak at Forward Festival Berlin.