BLEED

Restless, intuitive, and contemplative, Bleed question convention and the very definition of design. Although always thinking — more importantly, they are always doing. Representing a mix of cultures and disciplines, creating strong and sustainable solutions through strategy and design. With their eyes firmly set on the horizon, Bleed continues to blur design, art, and technology to create compelling products, services, and experiences for their clients.

Astrid Feldner is leading the Bleed office in Vienna and has over 12 years of experience with national and international clients. She has worked for clients such as ORF, Zaha Hadid, Damien Hirst, Pepsi, Myspace, Deutsche Bank, Snøhetta, the National Theatre Oslo or Coop Himmelb(l)au. With a focus on conceptual thinking and a big love for details and quality, she creates strong solutions for both traditional and digital surfaces. Astrid has received dozens of design awards in the last years and regularly holds lectures and workshops at design events or universities.

Motherhood and entrepreneurship in the creative industries, including how this is managed in Austria compared to other countries, will be a core topic in Astrid's presentation.