THE MERCH MASTERCLASS BY MERCHZILLA: FROM BLANK TO ONE-OF-ONE
WORKSHOP Learn from Merchzilla how to turn your designs into killer merch that doesn't just sell, but tells a story.
WHEN: Friday, 02.10., 10:00–12:00
WHERE: Merchzilla HQ (Kienmayergasse 22, 1140 Wien)
What turns a blank T-shirt into a piece people actually want to wear?
Following last year’s Merch Masterclass, Merchzilla returns to Forward with a new hands-on edition – this time together with Stanley/Stella and PRINTPARTY.
In this small-group masterclass, we’ll take you through the journey from blank garment to finished piece: fabrics, fits and quality, print techniques, applications, placements, labels and the details that turn a T-shirt into great merch.
You’ll see, touch and compare different print techniques on real fabric samples and learn how garment, design, technique and placement work together.
And then it’s your turn. The Masterclass turns into a PRINTPARTY.
Choose from a curated selection of designs and applications. Combine them. Experiment with placement. Take a drink and create your own one-of-one Stanley/Stella piece together with us.
See it. Feel it. Print it.
And you won’t leave empty-handed. Every participant takes home a special Merch Masterclass × PRINTPARTY Box including:
- your own Stanley/Stella piece created during the PRINTPARTY
- a Print Styles Sample Set with real examples of different print techniques
- a full-size T-shirt Placement Poster showing common print and label positions
- your own PRINTPARTY Design Sheet to continue creating at home
Your Hosts:
MILAN “MILO” SEIDERER (Founder & Head of Merchzilla / PRINTPARTY)
Milan “Milo” Seiderer is a graphic designer, musician, merchandise expert and founder of Merchzilla. With more than 30 years of experience spanning design, music, textile production and brand building, he has worked at the intersection of creativity and merchandise long before “merch” became an industry of its own.
As a member of Austrian hip-hop pioneers Schönheitsfehler, Milan experienced merchandise first-hand from an artist’s perspective. Today, with Merchzilla, he develops merchandise and fashion solutions for brands, companies, artists and cultural institutions – from the first idea and design to production and live experiences.
His latest project, PRINTPARTY, turns textile printing into a hands-on creative experience: less mass merchandise, more participation, individuality and one-of-one pieces.
MLADEN MARKOVIC (Sales Manager OD, Stanley/Stella)
Mladen Markovic brings nearly two decades of experience in the international fashion and lifestyle industry to Stanley/Stella.
He spent more than eight years at Diesel in sales and DACH category management, followed by positions at American Vintage and René Lezard. Before joining Stanley/Stella in 2024, he spent more than five years at Safilo, one of the world’s leading eyewear companies.
His background across fashion, apparel and eyewear gives him a broad perspective on what makes a product relevant – from quality, fit and materials to branding, positioning and retail.
Today at Stanley/Stella, he connects this experience with premium blank apparel, responsible production and the needs of professional partners in the textile and merchandise industry.
By registering for this event, you acknowledge that photos and video material in which you may be depicted will be created by or on behalf of Merchzilla.com Simic KG. This material may be used for press coverage and published in various (social) media, publications, and on the merchzilla.com website. https://merchzilla.com
