SPELLS
AI & PUBLISHING (GER) A compendium of the most powerful image prompts, launching its second volume at Forward Festival.
Although AI-generated images are everywhere, the prompting process behind them is often kept secret. Spells makes this knowledge accessible by sharing expert prompts from leading creatives across disciplines such as design, photography, and art, helping others improve their own AI image-making skills.
Spells is edited by Max Kuwertz, Creative Director of the Berlin-based studio RAM, which publishes the book. Since the rise of generative AI, Max and the studio have created visual work for clients including Zeit Magazin, Meiré und Meiré, John Frieda, ARD, Greenpeace, and Samsung.
At Forward Festival Berlin, Max will present insights into prompting, share the making of the book, and introduce Spells Volume 2, which will be available immediately after the talk.
