Micol Talso is the Art Director of Toiletpaper Magazine, a label that can be applied to a variety of objects and situations, starting from a magazine to a party, a girlfriend or a design object. We spoke to her about Toiletpaper as a project, her workflow and how to juggle several roles in life.
This is an extract of the 2020 Forward Print Magazine. Find the full interview here.
How do you step out of the ordinary? F.e. Lavazza-idea?
Directions and rules must be kept in the back of your mind, you know they exist, they are part of your heritage and they will affect whatever you do, but they shouldn’t be the starting point. Creative people are paid to think with their own mind and outside of the box, by breaking rules and bringing elements of surprise.
Are you more of an analog or digital person? How are digital tools influencing your work?
I work with digital technologies as we live in a technological society. But on a more personal level, I prefer analog media, I love the poetry of the slow, mechanical and tactile feeling, including the margin of mistake which is a part of the creative process.
Do you think that humans will always long for analog activities like taking analog pictures or hand-lettering?
Yes, I guess so. One thing can overtake another when you get an equal or better result from it. But when it comes to art, photography or illustration, one tool is not necessarily better than the other, they’re just different. They are different ways to express yourself. Unfortunately, when new methods become much cheaper and quicker than others, there is a surge of people who need to use those, which is totally fair and understandable. But I have faith that there will always be people fighting for the survival of polar bears and analog images.
Get the full interview to read the answers to questions such as…
The creative industries are still dominated by men. Do you feel women have a harder time trying to be successful in our society (than men)?
How do you get your ideas flowing?
What brought you to your current job?