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We are facing a rapidly developing world of communication. This era of transformation and disruption is complex, complicated and constantly moving. In the middle of this ever changing (digital) world, agencies have to keep up with the speed and always be two steps ahead, because consulting firms are already standing in the line. Modern agencies need to rethink organisational structures, become more integrated and play a more active role in the client’s business plan. One thing is certain: Traditional thinking will not take us any further. So, what is the ‘agency of the future’?


Konstantin Jakabb is Managing Director at Virtue Austria, the Creative Agency by the global youth media company VICE. Being in the industry for 15 years, he runs one of Austria’s largest agencies for modern brand communication with 130 employees in Vienna. As Managing Director, Konstantin Jakabb oversees the agency’s expansive brand portfolio of national and international beverage, food, automotive and retail clients, like Heineken, Gösser, Almdudler, Desperados, Vöslauer, Renault, McDonald’s, Billa, Ikea, Lexus and many more.

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