Stefan Sagmeister

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How to have an idea.


Stefan Sagmeister will talk about the most successful strategies he has used throughout the past 25 years that allowed him to come up with proper ideas within a certain time frame.


Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.
Stefan talks about the large subjects of our lives like happiness, beauty or art, how they connect to design and what that actually means to our everyday lives.


A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.