W+K Amsterdam

Wieden+Kennedy Amsterdam: Advertising Heroes.

Wieden+Kennedy Amsterdam will be represented by creative director Zeynep Orbay.

Zeynep is a Turkish Creative Director currently cycling in Amsterdam and working at Wieden+Kennedy, on Nike and Hennessy.

After getting her undergraduate degree in graphic design as a valedictorian, she had her master’s degree at School of Visual Arts as a Fulbright Scholar. She graduated with the Paula Rhodes Award for Exceptional Achievement in Design. After interning with Milton Glaser and Paula Scher (Pentagram); she worked at the New York City Ballet, McCann Erickson NY and TBWA Istanbul before moving to Amsterdam in 2014. She was one of the top ten winners of the Next Creative Leaders by The One Club For Creativity in 2021. She got the chance to win awards in all major advertising award shows and she has been a judge in many, including D&AD and One Show.

Some examples of her work include a project about media censorship in Turkey, a pro-bono initiative around LGBTQIA+ rights, a campaign about climate change, a film on the freedom of Turkish women and a Nike campaign aiming to inspire women across the Middle East. And last but by no means least, she is the mom to an eight year old human and a 6 year old dog.

Zeynep will speak at the Forward Festival Vienna in October. Next to her, you will be able to hear Creatives like Anna Kulaschek, Alice Isaac and many more.