- Hamburg / Millerntor Stadion / Main Stage
Amir Kassaei is one of the most lauded creatives in the world. Following his credo “Impossible is not a fact. It’s an opinion.” he firmly believes that if one has passion, will, and courage, one can change the world for the better. Of our business, he says, “It has never been just about advertising. Our business is marketing products, companies and relevant services – and one of our vehicles is advertising.”
Born in Iran, raised in Austria, and educated in France, Amir settled in Germany in 1997, gaining experience early in his career in a variety of roles ranging from Account Manager to Strategic Planner to Art Director and Designer at agencies such as TBWA, Barci & Partner and Springer & Jacoby. At Springer & Jacoby, Amir advanced from Copywriter to Creative Director and finally to Executive Creative Director on the global Mercedes-Benz and smart accounts.
In 2003, Amir joined DDB as Chief Creative Officer and Associate Partner of DDB Germany, where he quickly helped reshape the agency. In February 2011, Amir was appointed DDB Worldwide Chief Creative Officer. Amir has worked on behalf of an impressive range of the world’s major brands, including Allianz, Apple, Adidas, Bosch, Coca-Cola, McDonald’s, Nike, Reebok, and Volkswagen.
He and his teams are the recipients of more than 4,000 national and international awards, including 140 Cannes Lions in the past five years and he was named The Big Won Report’s Top Chief Creative Officer” in 2009.
A past president of the Art Directors Club of Germany and a member of ADC New York, CCA and D&AD, he has served as a judge in some of the world’s most famous award shows. He was President of the Jury at Eurobest and Meribel in 2007 and judged the Dubai Lynx 2010.
After his retirement as Chief Creative Officer from DDB Worldwide, he set up a customized agency for SEAT.
TC14Torce was his last big deal in the advertising business. He resigned just a couple of weeks ago.