Together with OHNE DEN HYPE, Forward welcomes you inside the mind of creatives, artists and designers! In intimate and personal conversations with Forward-speakers, industry legends and creative shooting stars, the podcast revolves around personal topics – completely without the hype that usually surrounds them. This fourth edition puts the esteemed graphic designer Esra Gülmen in the spotlight, reflecting on her career in advertising and overthinking things.


(c) Sven Jürgensmeier

Esra Gülmen is a Berlin-based artist and designer from Turkey. During her time in big advertising agencies, she has won many awards and worked for all the big names out there, like Coca-Cola and McDonalds. What makes her work so special is the same thing that comes out in her art – and that’s her humor. She has a way of repackaging complex and sometimes touchy topic and ideas and showing them in a witty and poignant way.

Although Esra was very successful in the advertising industry, she recently committed all her time to make art. At the time the podcast with Sven Jürgensmeier was recorded it wasn´t all entirely official yet, but you can still tell that she was done and over with working in agencies and wants to delve more into the creative processes that make her art so relatable, on point and unique.

This episode focuses on Esras perception of herself as a creative and in relation to the industry, as well as the path she wants to take for her future creative self.

Esra Gülmen is one of the highlights at Forward Festival Berlin