CELEBRATING CREATIVITY: THAT WAS ADOBE MAX 2025
The 2025 edition of Adobe MAX just wrapped – three days packed with creative input, bold ideas, and the newest tools to help you turn ideas into action. Dive into the key learnings and insights shaping the future of creativity.
Once a year, the global creative community turns its eyes to Adobe MAX, the world’s largest creativity conference. From October 28–30, Adobe once again gathered creative thinkers from all corners of the industry for three days of inspiration, innovation, and big thoughts on the future of creativity.
This year’s lineup was stacked with heavyweights – and Forward favorites: filmmaker James Gunn, artist Gemma O’Brien, illustrator Yuko Shimizu, designer Aaron Draplin, and YouTuber-engineer Mark Rober, among others, shared thought-provoking insights. Across more than 60 sessions spanning 3D design, branding, motion, photography, and the creator economy, Adobe MAX proved once again why it’s the go-to event for anyone who wants to stay ahead of the curve in the creative world.
One of the most talked-about sessions, “What They Never Taught You: Real Talk About Your Creative Career” by Yuko Shimizu, explored the mistakes worth making, the value of authenticity, and how to craft a portfolio that impresses without losing your voice.
In “Design Powerhouse Super Session: Maximizing Your Creativity”, Gemma O’Brien, Rob de Winter, and Bart Van de Wiele showed how to combine creative tools in smart and unexpected ways — streamlining workflows and boosting efficiency.
Meanwhile, “Future-Proofing Your Design Career in the Age of AI” offered practical insights on how to stay relevant as the design world evolves and what truly sets human creativity apart in an AI-driven landscape.
The biggest takeaway from this year’s Adobe MAX? AI has moved from novelty to necessity. What once felt experimental is now deeply woven into how brands, studios, and individual creatives work. But rather than replacing the human touch, it’s elevating it — freeing up time for storytelling, emotion, and strategy. Sessions like “Future-Proofing Your Design Career in the Age of AI” made it clear: creativity today isn’t about mastering a single tool, but about mastering how to think, adapt, and collaborate in an increasingly connected ecosystem.
Adobe MAX 2025 was a reminder that creativity, at its core, is about curiosity, courage, and the power to turn ideas into action. And we’re already counting down the days until next year.
To celebrate MAX, from now and until December 1st if you have a paid subscription to Firefly or Creative Cloud Pro you get unlimited generations on all AI image models including Adobe, Google, OpenAI and more + unlimited video generations on the Firefly Video model on Firefly. All in one app. Limited time offer.
*T&Cs apply.
